SKL 3A1 Business Study Skills Case Example | Topics and Well Written Essays - 2000 words

SKL 3A1 Business Skills - Case Study ExampleThe Report is written by (Your NAME) for the purpose of evaluation of Samsungs strategy and provide recommendations for further improvement in its strategy. The report is mean to be used by the business Analyst, John Deen for information purposes only when. This report is issued on November 16, 2013 and is valid only for the purpose described. 2. Procedures This report is based on secondary research and contains information from books, news articles, online journals and websites. The claims are support with the sources used. 3. Findings Samsung is no persistenter a small player in the business environment. Samsung has earned its name in the biggest players of the electronics diligence over a period of time. However, the recent boom signals some clear and clever strategical moves by the company. Samsung is competing by providing a wider range of overlaps than its competitors. Samsung is a South Korean multinational corporation with its fling office in Seoul. Lee Byun-Chul laid the foundation of Samsung in 1938 (Peng, 2012). The company moved towards the electronic industry in the late 1960s and after Lee Byung-Chul passed away, the company was divided into groups including CJ Group, Hansol Group, Shinsegae Group and Samsung Group. Samsung group flourished and is even so growing its profits steadily since 1990. Despite the success stories of Samsung, the credibility of Samsungs strategy in the long run is questionable. Is Samsung taking too much risk to avail first-movers advantage or does it have a clearly defined and thoroughly designed strategy for investing in newer technologies to capture, increase and retain its grocery share? 3.1 Samsungs Strategy Samsung uses a multidimensional competitive strategy with differentiation and rapid solution strategies as the core of its success in the business industry. Samsung is more likely to create and introduce newer technologies and progressive products in minimal possible time. The products of Samsung under different categories are quickly designed and produced with an effective summate chain management to support the success of its products. The company is continuously investing in the unique product offerings (Nisen 2013). 3.2 Response Strategy Samsung has a clearly defined and well thought strategy working underneath the operations that are carried out regularly. Samsungs note is a living example of how Samsung identifies and accommodates customers collects and expectations in its offerings. The Research and development department of Samsung takes the lead in understanding customer demands and competitors circulating(prenominal) and future acts. The company, in an attempt to deliver differentiation along with a rapid response to the customers need for having a drawing and hand-writing feature in their smart phones, merged the characteristics of a phone and a digs and introduced Samsung Note which was highly applauded and accepted. Th e R & D department found out the need of Asians to have much(prenominal) a device to support their needs with ease. Samsung is spending a lot on Research and Development area. It has been identified that it is spending 5.7 percent of its revenues on R&D which is 3.3% higher than Apple. This clearly shows Samsungs fast-growing(a) attempt to innovate and avail the first movers advantage. 3.3 Differentiation Strategy The distinct product